NKBM: SMOOTH BANKING (2016)
How to present a bank package and its benefits to youngsters? With the help of our brand ambassador Filip Flisar – a popular Slovenian ski-cross champion famous by his unusual mustache. Filip believes in our bank package and its promises so much that he was prepared to bet his precious mustache – a holy grail of his image/career. We prepared a series of web bank challenges called Smooth banking where Filip demonstrates our bank promises in practice competing against a robot shaver, barber and a cosmetologist.
How to present a bank package and its benefits to youngsters? With the help of our brand ambassador Filip Flisar – a popular Slovenian ski-cross champion famous by his unusual mustache. Filip believes in our bank package and its promises so much that he was prepared to bet his precious mustache – a holy grail of his image/career. We prepared a series of web bank challenges called Smooth banking where Filip demonstrates our bank promises in practice competing against a robot shaver, barber and a cosmetologist.
Awards
SOF: 2x Grand Prix / 1x Gold Award
Diggit: Golden Award (Insurance/Banking sector)
SOF: 2x Grand Prix / 1x Gold Award
Diggit: Golden Award (Insurance/Banking sector)
Golden Drum: Finalist
Agency: Pristop, Slovenia
Creative Director: Blaž Vuk, Robert Bohinec
Copywriter: Robert Bohinec (author of the idea), Blaž Vuk, Gregor Vuk
AD/ Designer: Matija Kocbek, Saša Šuštar
Account Director: Živa Švagelj, Nina Dremelj
Digital Strategist: Jernej Špende
PR Director: Meta Mežnar
Other credits: Damjana Grošelj, Barbara Jesenovec, Jernej Gregorič
Video production: Mark Pirc
